PINK ROOM PROJECT, recently profiled in Vice’s 2017 Music Issue, is a DIY collective based in New Orleans, LA. Founded by Brandon Ares (Artist/Producer) and Lil Jodeci (DJ//Producer), their origins start with Ares and Lil Jodeci making records in the living room of a shotgun home, to the ever-evolving underground dance parties they started in the city. They have developed a scene and sound that effortlessly blends early Detroit House, Industrial, Hip-Hop, R&B and Rock & Roll. On the heels of their first NYC show at Baby’s All Right for Vice’s 2017 Music Issue, the introduction of Pink Room’s Hotline parties has changed the future dynamic of New Orleans nightlife and counterculture. A secret address is sent via text pulling up to 500 people at will. Ares has also done a number of performances in New Orleans with artists such as Goldlink, Homeshake, A-Trak, and Delish Da Goddess. Lil Jodeci has DJ’d alongside Mannie Fresh, at Solange’s Saint Heron parties, and has a residency with ACE Hotel New Orleans along with a weekly dance party, SET DE FLO centered around Deep House. Pink Room Project also features other musicians, visual artists, videographers, DJ’s and producers including Yves, riq50, Quick Weave, Free Trial and others. The Pink Room Project’s first official release in May 2017, “BACK TO 99” is an ode to Juvenile and Prince and is the single for the upcoming self-titled compilation album, “Pink Room Project.” The song highlights Ares as a frontman vocally bringing the New Orleans scene to the forefront. Expanding outside of the ever growing culture of New Orleans, they hope to produce more unique events/performances and music that will be remembered on a global level, like their predecessors before them.
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